Tag: SkinTreatment

Key Highlights: 

• A Personal Arrival: More than a brand expansion, Vurve comes to Hyderabad to answer the long-standing call of its most loyal local guests.
• Intentional Design: The Jubilee Hills space blends Pantone’s Mocha Mousse with Terracotta tones to reflect Hyderabad’s rich, layered heritage.
• Sensory Excellence: From hand-textured walls to custom styling stations, every detail is crafted to provide a tactile, world-class luxury experience.

Hyderabad Called. We Picked Up.

There are cities that accept things. And there are cities that choose them.

Hyderabad has always been the second kind. It has never been in a hurry to be impressed. This is a place that built one of the most recognisable skylines in the world over nine centuries, that trades in pearls and biryani with the same unhurried confidence, that absorbed the entire weight of a technological revolution without once forgetting what it was. When something arrives in Hyderabad, the city takes a moment. It looks. It decides.

Which is exactly why arriving here means something to us.

There is a version of luxury that Hyderabad has always understood intuitively. Not the loud kind, not the kind that announces itself before it walks into a room. The quiet kind. Built on craft that has been practised long enough to become instinct, on materials chosen for how they age rather than how they photograph, on experiences that feel like they were made for you specifically and no one else. Hyderabad has been living this way for centuries. In its architecture, in its food, in the way it dresses for an occasion. The city has always known the difference between something that arrived and something that belongs.

We have always wanted to belong somewhere like this.

Hyderabad has never lacked options. But a specific kind of space has been missing. One where the craft is serious without being cold. Where you walk in and feel known, not processed. Where the hour you spend in a chair feels designed for you, not optimised for turnover. We knew this space was missing. It is, in many ways, exactly the space we have been building in Chennai for years, and the reason we felt the pull of this city before we ever drew a single plan.

Then a red telephone started ringing.

Not literally. But something shifted, the way it does just before the right thing arrives. A call is going out. A city waiting to see who would pick up.

We picked up.

Vurve Salon is coming to Hyderabad

Not as a franchise rolling out. Not as a brand ticking a city off a list. As an arrival, the kind that takes its time, gets it right, and opens its doors only when the space is ready to mean something. We are a luxury salon collective built over years in Chennai, shaped by stylists who treat hair as both a craft and a conversation. The kind of salon where you are a guest, not a client. Where the people behind the chair have spent years developing a point of view, not just a technique. Where the experience moves at your pace, not the schedule’s.

We are not for everyone. But for the people we are for, there is nothing else quite like us. If you ask us why Hyderabad, the honest answer is that it was never really a question.

And for years, some of our most loyal guests in Chennai and Bangalore were Hyderabadis, people who would make the trip, sit in our chairs, and before they left say the same thing: when are you coming to us? We heard it enough times that it stopped feeling like a compliment and started feeling like a calling.

After 13 stores across Chennai, Bangalore and Kochi, we had earned the right to be deliberate about where we went next. We visited Hyderabad many times before we made a decision. What we saw each time was a city growing fast but on its own terms, open to new things, genuinely warm to people who arrived with good intentions, with a culture that felt instinctively close to ours. At Vurve, we have always believed in treating every guest like family. Hyderabad, it turns out, already understood that language.

Where is Vurve Coming in Hyderabad? 

Right now, in Jubilee Hills, we are building that space.

The walls are up. The decisions have been made, argued over, revised, and refined. What you will walk into when the doors open is not an accident. Every surface, every corner, every detail is the result of a process that started long before the first tile was laid.

Rakhee and Shobhit Kumar of RSDA have been designing our spaces for over twelve stores, and in that time, they have learned how we think, how we move through a space, what we will never compromise on and where we like to be surprised. By the time we sat down to talk about Hyderabad, there was no brief to write. They already knew.

“When we began thinking about what Vurve Hyderabad should feel like, the city kept coming back to us. Not just the new Hyderabad, the older, denser, more layered one. The one built in terracotta and heat, and occasionally.”

The palette they arrived at reflects exactly that. Mocha Mousse, Pantone’s Colour of the Year for 2025, anchors the space in warmth. Terracotta runs through it as the dominant tone, a quiet echo of the Deccan stone that has coloured this city’s architecture for centuries. The materials are tactile and considered: a wooden partition in rough gangsaw-cut finish for the Wabi Sabi quality it brings, red perforated metal at the pedicure section, hand-textured plaster walls that shift in different light.

Look closely, and you will find the letter U hidden throughout the space, in the retail desk, the reception counter, the styling mirrors, and the wall panelling. It is a detail most people will never consciously notice. That is precisely the point. The best spaces work on you before you understand them.

At the entrance, a curved red aluminium jaali greets you, a deliberate nod to Hyderabad’s urban spirit and the city’s street-level energy. Inside, the branding builds gradually, from V to Vurve, as you move deeper in. A yellow sofa anchors the reception against warm terracotta walls. Not accidental, entirely deliberate.

“The yellow seating brings a playful contrast,” Shobhit notes, “to break the everyday monotony.”

The styling section runs long and open, with gold-footed chairs, arched brass shelving, and light that flatters. The hairspa sits apart, quieter, warmer, with herringbone floors, the kind of room you don’t want to leave. The makeup room has Hollywood mirrors and the kind of honest light that is somehow still kind. The pedicure room glows with a neon sign that reads ‘Be Your Own Kind of Beautiful.’ The beauty room is dark stone and considered calm. Each room is a different register of the same idea: that you deserve a space that thought about you before you walked through the door.

“Each and every detail,” as Rakhee puts it, “is a representation of the client’s aspirations.”

That is the only brief we gave them. We think they understood it.

Have you ever caught yourself hesitating to wear open-toed shoes or heels? Or just feel like not taking that dip in the pool or skipping spa days with your girls? These moments of self-consciousness might be because you are not very happy with how your heels look. After all, who likes dry and cracked heels? Nobody, right? 

Well, there are a number of products in the market, home remedies, and whatnot to treat those cracked heels. No matter how many of the natural remedies you try, your heels will remain rough and cracked. But, have you heard of heel peel treatment, which is known to work wonders for crusty heels?

Wondering how the heel peel treatment revives rough, callused heels? Here's everything you need to know to transform your feet. We’ll take you through what heel peel treatment is, how it is done, its benefits and so much more. Keep reading and you’ll know if this treatment is something you should try.

What is a Heel Peel Treatment 

A heel peel treatment is an exfoliating skin treatment that involves using a special jelly-like mixture. This mixture is applied to the soles of your feet to soften and exfoliate the dead skin. The shedding of your old and dead skin and the appearance of new, soft, smooth, and healthy skin follows. 

How is a Heel Peel Treatment Done

A heel peel treatment is done to get rid of layers of dead skin cells and to treat dry and rough patches. It’s actually pretty simple—here’s how it works: 

• The first step is consultation, where we assess your feet, listen to your concerns, and brief you on what you can expect from the treatment.
• Then we begin with cleansing and disinfecting the feet.
• We then apply the heel peel solution to your feet and leave it on for 15 minutes.
• After the set time, we use a special spatula to remove the applied solution along with the dead skin cells and rough patches. We also use pumice stone to exfoliate the skin. 
• The treatment comes to an end with applying a moisturizer to your feet to hydrate, protect, and soothe the skin. 

Benefits of Heel Peel Treatment 

If you’re looking for an effective way to treat your cracked heels and to also get rid of the heel pain, then heel peel treatment is something you could consider. Here are a few perks of this treatment: 

Makes your skin smooth and fresh
A heel peel treatment exfoliates the dead skin on your heels. This leaves your heels smoother and softer and also helps in better absorption of hydrating creams and oils. 

Treats smelly feet
This treatment includes antibacterial components that minimize bacterial growth and hence reduce odour, leaving your feet feeling fresh.

Gives your circulation a little kick
Massaging and exfoliating increases the blood flow in the feet and improves circulation. It can also help with swelling and inflammation and enhance the overall health of the feet.

Soothes sore heels
The heel peel treatment treats the calloused and rough skin makes it smooth. This reduces the pain you feel in the pressure points and makes standing and walking comfortable and pain-free.

Gives your heels a glow-up
This treatment makes your heels look polished and well-cared. It gives you the confidence to wear open-toed shoes and sandals without worrying about your heels looking rough or cracked. 

Who Should Get a Heel Peel Treatment 

You could consider a heel peel treatment, if:

• You are seeking smooth and soft heels as this treatment promises to leave your feet feeling rejuvenated. 
• If dry and cracked heels are your concern then this treatment can provide relief by treating those rough patches, restoring moisture, and providing comfort.
• You suffer from calloused, thick, and tough skin, a heel peel treatment can be a saviour, as it can effectively soften and reduce the hardened skin. 
• You want to maintain the overall hygiene of your feet.

Who Should Not Get a Heel Peel Treatment 

By now you should the amazing benefits the heel peel treatment has to offer, however, this treatment is not recommended in the following cases: 

• Women who are pregnant or breastfeeding as it can cause them discomfort
• As this treatment is intensively exfoliating, it should be avoided if you have diabetes
• If you suffer from skin issues like psoriasis or eczema, and
• If you have broken, inflamed, or injured skin 

Caring for Your Feet After a Heel Peel Treatment

The homecare after the peel treatment is rather simple and easy. These are a few things you should keep in mind: 

• To clean and wash your feet, use a mild soap and avoid scrubbing. Follow it with a hydrating moisturizer to keep the skin soft and prevent dryness.
•  Avoid using any harsh exfoliants, creams, or acids as they can irritate your skin or dry it out.
•  Avoid touching or picking on your skin, allow it to shed naturally and heal, revealing fresh and smooth skin underneath. 

Addressing Some Common Concerns 

Duration of the treatment: A heel peel treatment can last anywhere between 30 minutes to an hour, depending on the condition of the skin. 

Effectiveness of the treatment: You will notice a significant difference after the first sessions, however, it may take a few days to see the full results, as the skin sheds and renews. For long-lasting smoothness of heels, get the treatment done every six to eight weeks.

Why Choose Vurve for your Heel Peel Treatment 

At Vurve, we are dedicated to transforming your foot care routine with our luxurious heel peel treatment. Our experienced team uses premium products and advanced techniques to ensure that you receive exceptional treatment. We provide personalized aesthetic care that goes beyond just results—we want your feet to feel soft, smooth, and truly rejuvenated. Your comfort and satisfaction mean the world to us, and we’re here to make sure you leave feeling your best. 

FAQs

Is the heel peel treatment painful?
No, although you might feel mild tingling sensations during the treatment. 

How long does it take for the results to show?
The results will depend on the severity of the dead skin and calluses on the feet. However, within a few days of the treatment, the results will start to show and will improve in the coming weeks. 

How often can I get the heel peel treatment?
It is generally recommended to get the treatment done every 4-6 weeks, however, it also depends on the severity of the calluses and dry patches on the skin. 

Are there any side effects of the treatment?
Yes, there can be a few side effects such as irritation, redness, and sensitivity. In some cases, the skin can become flaky and dry and cause itching and discomfort.