Tag: luxury salon

Hyderabad Called. We Picked Up.

There are cities that accept things. And there are cities that choose them.

Hyderabad has always been the second kind. It has never been in a hurry to be impressed. This is a place that built one of the most recognisable skylines in the world over nine centuries, that trades in pearls and biryani with the same unhurried confidence, that absorbed the entire weight of a technological revolution without once forgetting what it was. When something arrives in Hyderabad, the city takes a moment. It looks. It decides.

Which is exactly why arriving here means something to us.

There is a version of luxury that Hyderabad has always understood intuitively. Not the loud kind, not the kind that announces itself before it walks into a room. The quiet kind. Built on craft that has been practised long enough to become instinct, on materials chosen for how they age rather than how they photograph, on experiences that feel like they were made for you specifically and no one else. Hyderabad has been living this way for centuries. In its architecture, in its food, in the way it dresses for an occasion. The city has always known the difference between something that arrived and something that belongs.

We have always wanted to belong somewhere like this.

Hyderabad has never lacked options. But a specific kind of space has been missing. One where the craft is serious without being cold. Where you walk in and feel known, not processed. Where the hour you spend in a chair feels designed for you, not optimised for turnover. We knew this space was missing. It is, in many ways, exactly the space we have been building in Chennai for years, and the reason we felt the pull of this city before we ever drew a single plan.

Then a red telephone started ringing.

Not literally. But something shifted, the way it does just before the right thing arrives. A call is going out. A city waiting to see who would pick up.

We picked up.

Vurve Salon is coming to Hyderabad

Not as a franchise rolling out. Not as a brand ticking a city off a list. As an arrival, the kind that takes its time, gets it right, and opens its doors only when the space is ready to mean something. We are a luxury salon collective built over years in Chennai, shaped by stylists who treat hair as both a craft and a conversation. The kind of salon where you are a guest, not a client. Where the people behind the chair have spent years developing a point of view, not just a technique. Where the experience moves at your pace, not the schedule’s.

We are not for everyone. But for the people we are for, there is nothing else quite like us. If you ask us why Hyderabad, the honest answer is that it was never really a question.

And for years, some of our most loyal guests in Chennai and Bangalore were Hyderabadis, people who would make the trip, sit in our chairs, and before they left say the same thing: when are you coming to us? We heard it enough times that it stopped feeling like a compliment and started feeling like a calling.

After 13 stores across Chennai, Bangalore and Kochi, we had earned the right to be deliberate about where we went next. We visited Hyderabad many times before we made a decision. What we saw each time was a city growing fast but on its own terms, open to new things, genuinely warm to people who arrived with good intentions, with a culture that felt instinctively close to ours. At Vurve, we have always believed in treating every guest like family. Hyderabad, it turns out, already understood that language.

Where is Vurve Coming in Hyderabad? 

Right now, in Jubilee Hills, we are building that space.

The walls are up. The decisions have been made, argued over, revised, and refined. What you will walk into when the doors open is not an accident. Every surface, every corner, every detail is the result of a process that started long before the first tile was laid.

Rakhee and Shobhit Kumar of RSDA have been designing our spaces for over twelve stores, and in that time, they have learned how we think, how we move through a space, what we will never compromise on and where we like to be surprised. By the time we sat down to talk about Hyderabad, there was no brief to write. They already knew.

“When we began thinking about what Vurve Hyderabad should feel like, the city kept coming back to us. Not just the new Hyderabad, the older, denser, more layered one. The one built in terracotta and heat, and occasionally.”

The palette they arrived at reflects exactly that. Mocha Mousse, Pantone’s Colour of the Year for 2025, anchors the space in warmth. Terracotta runs through it as the dominant tone, a quiet echo of the Deccan stone that has coloured this city’s architecture for centuries. The materials are tactile and considered: a wooden partition in rough gangsaw-cut finish for the Wabi Sabi quality it brings, red perforated metal at the pedicure section, hand-textured plaster walls that shift in different light.

Look closely, and you will find the letter U hidden throughout the space, in the retail desk, the reception counter, the styling mirrors, and the wall panelling. It is a detail most people will never consciously notice. That is precisely the point. The best spaces work on you before you understand them.

At the entrance, a curved red aluminium jaali greets you, a deliberate nod to Hyderabad’s urban spirit and the city’s street-level energy. Inside, the branding builds gradually, from V to Vurve, as you move deeper in. A yellow sofa anchors the reception against warm terracotta walls. Not accidental, entirely deliberate.

“The yellow seating brings a playful contrast,” Shobhit notes, “to break the everyday monotony.”

The styling section runs long and open, with gold-footed chairs, arched brass shelving, and light that flatters. The hairspa sits apart, quieter, warmer, with herringbone floors, the kind of room you don’t want to leave. The makeup room has Hollywood mirrors and the kind of honest light that is somehow still kind. The pedicure room glows with a neon sign that reads ‘Be Your Own Kind of Beautiful.’ The beauty room is dark stone and considered calm. Each room is a different register of the same idea: that you deserve a space that thought about you before you walked through the door.

“Each and every detail,” as Rakhee puts it, “is a representation of the client’s aspirations.”

That is the only brief we gave them. We think they understood it.