Tag: Vurve Salon

Key Takeaways

• Fusio Scrub is a kerastase salon service that clears oil, pollution particles, and product build-up from the scalp in one session.
• Scrub Energisant suits oily scalps, and Scrub Apaisant suits sensitive ones.
• Kerastase recommends using the scrub once a week, followed by a treatment on the lengths and ends.
• A Vurve session starts with a scalp consultation and adds an aromatherapy massage with an essential oil of your choice.

Most of us have a skincare routine for the face. The scalp usually gets far less attention, even though it handles sweat, pollution, hair oil, and styling products daily. In Indian cities, the weekend champi and the rushed weekday shampoo both leave something behind. Over time that layer shows up as itch, flakes, or roots that feel greasy by day two. A scalp scrub like the Kerastase Fusio Scrub at Vurve gives that layer a proper reset.

What Is the Kerastase Fusio Scrub Service?

Fusio Scrub is a Kerastase treatment for scalp exfoliation that deeply cleanses the scalp and hair, lifting sebum, pollution particles, and product residue. At Vurve, it arrives as a guided ritual with a scalp massage and essential oils.

Kerastase designed the scrub to replace your regular shampoo for that wash, and it also improves how well the treatments applied afterwards perform. Vurve introduced the service first at its Bangalore salon, where Kerastase Ambassadors walked a group of hair care enthusiasts through it. The formula does the cleansing, while the ritual around it turns a functional wash into something closer to a spa session.

Why Does Your Scalp Need Exfoliation?

Sweat, sebum, dust, and styling products settle on the scalp every day. Exfoliation lifts that layer, so the scalp stays balanced and your roots feel clean for longer.

An itchy scalp is worth reading as a signal. Sweat, sebum, and pollution left sitting on the skin can trigger the itch, and shampoo that is only partly rinsed out can dry the scalp further. Dandruff has a biological side too. A study published in the Indian Journal of Medical Research on dandruff patients from Chandigarh and Manipal found that the density of Malassezia yeast on the scalp was significantly associated with how severe the dandruff was. A clean, balanced scalp is a good starting point.

Signs your scalp may be ready for a reset:

• Itching that returns soon after a wash
• Roots that turn oily within a day or two
• Visible flakes on dark clothes
• A heavy, coated feel at the roots
• Dull hair even after regular conditioning

Scrub Energisant vs Scrub Apaisant: Which One Suits Your Scalp?

Scrub Energisant is made for oily, dandruff-prone scalps, while Scrub Apaisant is made for sensitive or easily irritated scalps. Your Vurve specialist confirms the match after checking your scalp.

Factor	Scrub Energisant	Scrub Apasiant
Best For	Oily scalp, excess sebum, dandruff-prone scalp	Sensitive scalp, dryness, irritation
Texture	Purifying scrub with sea salt particles	Soothing gel
Focus	Purifies and refreshes	Hydrates and calms

What Happens During a Fusio Scrub Service at Vurve?

A Fusio Scrub session runs through a scalp consultation, a welcome massage, an aromatherapy massage at the backwash, oil selection, scrub application, and a blow-dry. Each step is handled by a trained Vurve professional.

 

• Consultation:  A hair care specialist examines your scalp and hair and recommends the scrub and oil that fit.
• Welcome massage: The session opens with a relaxing massage, included in the service.
• Aromatherapy massage: You settle in at the backwash for a fragrant scalp massage.
• Oil selection: You smell the essential oils and pick the one you like best.
• Scrub application: The professional applies the scrub, massages it in, and exfoliates the scalp.
• Finish: Your hair is rinsed and dried to perfection

Hair care enthusiast Simrun Chopra, who tried the service at the Bangalore launch, described the consultation this way: “The hair care specialist examined my hair with a 10x zoom machine and noticed oily scalp and dry ends.” She added that her hair stayed nourished a week later.

What Are the Benefits of the Fusio Scrub Service?

The service clears build-up, leaves the scalp feeling fresh, and turns a routine wash into a relaxing session. Hair looks lighter and fuller at the roots.

• Removes pollution particles, sebum, and product residue
• Prepares the scalp so conditioning treatments sit better
• Offers a personalized oil blend chosen by you
• Includes a scalp massage that relaxes the shoulders and neck
• Matches the formula to your scalp type
• Delivered by professionals trained on the Kerastase range

How Often Should You Get a Fusio Scrub?

Kerastase recommends using its Fusio Scrub once a week, always followed by a treatment on the lengths and ends. Our experts can help you adjust the schedule to suit your scalp and routine. Weekly use keeps the exfoliation gentle and consistent. Anyone with open wounds, severe inflammation, or a diagnosed scalp condition should check with a dermatologist before booking.

Fusio Scrub Price at Vurve

Fusio Scrub rituals at Vurve start at Rs. 1,800 for Instant Conditioning and go up to Rs. 5,000 for the Bespoke Hair and Scalp Ritual.

• Instant Conditioning with Fusio Scrub: Rs.1800
• Detox and Deep Cleanse Ritual: Rs.3800
• Bespoke Hair and Scalp Ritual: Rs.5000

How to Book Fusio Scrub at Vurve

Walk into any Vurve Salon, call your nearest salon to reserve a slot with your favorite stylist, or book online. Choose the option that works best for you, and the team will take care of the rest your scalp has been waiting for.
 

Frequently Asked Questions

1. Is Fusio Scrub safe for sensitive scalps?

Kerastase Fusio Scrub Apaisant is made for sensitive scalps, with a soothing gel texture that cleanses gently. Your Vurve specialist checks your scalp first and picks the formula. A dermatologist visit comes first for open wounds or diagnosed scalp conditions.

2. Can I get a Fusio Scrub if I oil my hair regularly?

Yes. The Kerastase scrub is built to lift oil, sebum, and product residue, so a champi day pairs well with a scrub wash afterwards. Your Vurve specialist can suggest the best formula that fits your scalp type and oiling routine.

3. Should I use a conditioner after Fusio Scrub?

Kerastase recommends following the scrub with a treatment or mask on the lengths and ends. The scrub focuses on the scalp, so a nourishing mask returns softness to the hair. Ask your Vurve stylist to add one to your session.

4. Where can I get the Fusio Scrub at Vurve?

The Fusio Scrub service is offered at Vurve Salons. It launched first at the Bangalore salon. Call your nearest Vurve salon or book online to confirm availability, choose your preferred stylist, and pick a time that suits your schedule.

5. How do I choose between the three Fusio Scrub rituals?

Start with a scalp consultation. Your Vurve specialist reviews your scalp and hair, then matches one of the three Fusio Scrub rituals to your needs, preferred session length, and budget. Share any scalp concerns upfront so the recommendation stays accurate.

6. How is a scalp scrub different from shampoo?

Shampoo cleanses the hair and the surface of the scalp. A scalp scrub adds gentle exfoliating particles to lift residue from the scalp itself. Kerastase designs Fusio Scrub to replace shampoo for that wash, used once a week. 
 

Eleven years of fresh starts, favorite stylists, and “I love my hair” moments. This October, we’re celebrating the people who made it possible: you. Welcome to all Things 11, Vurve Salon’s 11th Anniversary Sale.

From 11 to 17 October 2026, explore special hair, facial, and grooming packages across all 15 Vurve salons in Chennai, Bangalore, Kochi, and Hyderabad.

Whether you’re ready for a new color, exploring a hair treatment, or coming in for a grooming refresh, there’s a combo for your next visit.
Packages start at ₹6,111, with all prices inclusive of GST.
Explore the offers and book your visit.

What Is Vurve’s All Things 11 Anniversary Sale?

The All Things 11 Anniversary Sale celebrates 11 years of Vurve with specially priced service combinations. The offers pair hair services or men’s grooming with a facial, with prices ranging from ₹6,111 to ₹14,111, depending on the package and stylist tier.

 

Why Is Everything About 11?

Our anniversary falls on 11 October, and this year marks 11 years of Vurve. That gave us the idea for all Things 11.
The number 11 runs through the celebration, from the two silver “1” balloons at our familiar red door to anniversary prices such as ₹11,111, ₹12,111, and ₹13,111. And because 11:11 is a moment to make a wish, we had one thought:

Make a wish. Make it a Vurve wish. Watch the All Things 11 campaign on YouTube.

Explore All Eight Anniversary Offers

Every package below includes a Power Hyaluronic Line / Eternal Line facial. Our salon team will guide you on the facial for your visit.
1. Global Color, Highlights, or Keratin (BTR) & Facial
Choose one hair service: Global Colour, Highlights, or Keratin (BTR), paired with a facial.
If you’re considering refreshing your color, adding highlights, or exploring keratin, this offer is a good place to begin the conversation with your stylist.

The director upgrade is ₹1,000 more, bringing the total package price to ₹12,111. Book your color, highlights, or keratin combo.

2. Balayage or Creative Color & Facial

Choose balayage or creative color, paired with a facial. Bring your saved inspiration and talk through the look you have in mind. Your stylist will consider your existing color, hair condition, and maintenance preferences before recommending an approach.

 

Key Takeaways

• Vurve Salon in Kacheripady leads the list for all-round hair and skin artistry, with a 4.9+ rating from over 2,500 clients
• The list spans Kacheripady, Panampilly Nagar, MG Road, Vyttila, and Edappally, covering premium, mid-range, and budget options
• Rankings are based on service range, client ratings, specialization, and location convenience

Kochi has quietly become one of South India's more compelling cities for beauty and grooming. What used to be a handful of neighborhood parlors has grown into a proper industry, with stylists trained in international techniques now working across Kacheripady, Panampilly Nagar, MG Road, Vyttila, and Edappally. Clients here aren't settling for a quick trim anymore. They want balayage, hair botox, bridal packages, and skin treatments that once meant a trip to Bangalore or Chennai.

Independent studios, unisex chains, and bridal specialists have each worked out a path here by building loyal clients around one specific strength rather than trying to do everything. That makes the city's options richer but harder to sort through when you're after one particular result. Vurve Salon in Kacheripady leads the list for all-round hair and skin artistry, with a 4.9+ rating from over 2,500 clients. It has put this list together, keeping people's real concerns and needs in mind, not just popularity. If you are endlessly searching for the "best salon in Kochi“ and wading through countless results, this curated list will help streamline your search.

The Top 10 Best Salons in Kochi

We've put together 10 salons that reflect the city's grooming culture right now, based on service range, client ratings, specialization, and how well each address fits different budgets.

1. Vurve Salon, Kacheripady: Best for Modern Hairstyling, Skin Care, and Unisex Salon Grooming 
 

Vurve Salon built its name in Chennai and Bengaluru before bringing that same craft to Kochi, and the move has felt like a natural fit for the city. With over a decade in the business and 15 branches across India, the brand has grown around a simple idea: get the details right and let the results speak. Every stylist, colorist, and beauty expert here trains to work with a person's actual features and lifestyle rather than pushing a fixed look.

As a unisex salon, Vurve caters to men and women under one space, covering hair, skin, nails, and bridal needs without sending clients elsewhere for different services. The brand has also found a strong footing with Gen Z clients, who look toward its trend-aware styling and social-first presence, alongside the loyal, longer-term clientele it built its name on. Instead of specializing in just one thing, Vurve brings hair, skin, and self-care together, with a rating of 4.9 or above from over 2,500 clients.

Our services include:

• Haircuts and styling for men and women, based on face shape and hair texture.
• Hair color and treatments, including balayage, ombre, global color, highlights, keratin, hair botox, and smoothing.
• Facials and skincare, using diagnostic tools to build treatment plans suited to each client.
• Bridal and occasion styling for weddings and events.
• Nail and spa treatments, including extensions, nail art, and hand and foot spa services.
• Beauty essentials such as waxing and detan treatments.
   

With its central location in Kacheripady and a rating built purely on client experience, Vurve continues to be one of the more complete salon options in Kochi, the kind of place where one visit can cover everything on the list.
 

2. Laura Luxury Salon

The team here handles haircuts, color work, manicures and pedicures, skin treatments, and bridal packages. Clients often mention the calm setting and how much care goes into the smaller details of a service. People generally choose it for a comfortable, unhurried experience along with quality products.

3. Toni & Guy Essensuals

The brand is a well-known international name in hairdressing, with branches in Kaloor, Edappally, and Forum Mall. Services include haircuts, coloring, and styling, all based on techniques used across their global network. A few clients mention that the consultation stands out because the stylist asks about their lifestyle and preferences before suggesting anything. It suits people who want a familiar, international brand experience without leaving Kochi.
 

4. Lyra Salon 
 

Lyra Salon has earned its place as one of Kochi’s most stylish beauty destinations, known for its expert stylists and elegant interiors. Located in Vyttila, the salon offers a comprehensive range of services, from precision haircuts and advanced colouring to bridal makeovers and spa therapies. Clients frequently highlight the professionalism and creativity of the team, who tailor every service to suit individual preferences. Beyond haircare, Lyra presents signature spa treatments and luxurious hair therapies tailored to rejuvenate and maintain hair health. With a calm, boutique-like ambience and consistent results, Lyra Salon has become a trusted favorite among Kochi’s style-conscious customers.
 

5. Bariks Luxe Salon
 

Located in Vyttila, this salon offers haircuts, keratin treatments, makeup, and spa services for both men and women. Clients tend to mention the stylists' approach as much as the results, and the space has a modern, put-together feel to it.
 

6. Head and Face Salon & Aesthetic Clinic
 

Based in Vennala, this one leans more clinical, focusing on skincare, facials, and hair treatments aimed at visible improvement over time. A few clients have noted real change in their skin or hair condition after repeated visits, and the clinic works with certified aestheticians.

7. Naturals

With outlets across MG Road, Thrippunithura, and Panampilly Nagar, Naturals is one of the more recognizable salon chains in the country. It's known for reasonable pricing and a wide service range covering hair, beauty, and bridal work. People usually pick it for everyday grooming rather than anything occasion-specific, largely because of how convenient and consistent it is across branches.

8. Cucumba Hair & Beauty Family Lounge

Located at Manorama Junction, this lounge covers hair styling, skincare, and bridal packages for both men and women. Families in the area often choose it, mainly for its affordability and its ability to cater to everyone.

9. Mirror and Magic Salon

This Edappally studio focuses on hairstyling and makeup, with a fair number of clients coming in specifically for color work. Bridal looks and regular styling both make up a significant part of what they do, and the salon has built a steady base of repeat clients over the years.

10. FTV Salon

Carrying the FashionTV name, this MG Road salon covers hair styling, highlights, smoothening, airbrush makeup, bridal looks, lash services, and men's grooming, including beard work. It tends to attract clients who want more trend-led, fashion-conscious service offerings.

How to Pick the Right Salon in Kochi for Your Needs

• Know why you're visiting first. Bridal prep, a quick trim, and a color touch-up all call for different studios.
• Match budget to positioning, since Kochi's salons range from affordable to fairly premium.
• Go by what a place is known for, not how big its name is. A salon built around bridal work handles it better than one treating it as an add-on, and the same applies to men's grooming or skin treatments.
• Factor in location. Central spots near MG Road or Kacheripady suit anyone based in the city core.
• Pay attention to the consultation. A good stylist asks before suggesting anything, rather than pushing a fixed package.

Final Thoughts

Kochi's salon industry has improved significantly, and this list now includes options for nearly every need and budget. Whether it is a quick haircut, a bridal package, or a full skin and hair routine, the city no longer asks you to compromise on quality to get it.

If you are looking for a unisex salon that brings hair, skin, and self-care together under one visit, Vurve Salon in Kacheripady is worth experiencing for yourself. Book an appointment today and see why over 2,500 clients rate it 4.9 and above.

In March 2026, Vurve Salon officially opened its 14th outlet right in the heart of Ashok Nagar, an established neighborhood that values genuine quality.

We understand that visiting a new salon can be nerve-wracking, especially when you are hoping the stylist actually understands your hair texture and listens to your needs. That is exactly why we didn’t arrive to be just another local parlor; we came to take that anxiety away. 
 

Across our 14 other locations, we uphold the high standards and specialist training that back Vurve. At Ashok Nagar, you can expect the same premium, non-franchise experience that defines Vurve, delivered by trained professionals who focus on personalized care, expert service, and an aesthetic salon experience.

Why You Should Choose Vurve Salon in Ashok Nagar

At the end of the day, the best salon is the one you trust. Every client wants to feel confident that the stylist doing their hair is an absolute professional and that the results will match their exact vision. This is especially true for highly personal services like haircuts, custom hair coloring, and specialized treatments. Whether we are executing a timeless classic or the latest, viral Gen Z hair trends, we know that your hair is a deeply personal form of self-expression, and our experts are committed to getting it exactly right.

That is why numbers can sometimes tell a story more meaningfully than adjectives. In just the last 45 days, Vurve Salon in Ashok Nagar has welcomed an incredible 443 guests in April alone. During this time, our expert team has delivered 332 precision haircuts, performed 62 specialized color services, and provided 65 relaxing pedicures. These milestones reflect the overwhelming trust our clients place in our premium experience.

What Kind of Salon Is Vurve in Ashok Nagar?

Vurve is a luxury hair styling salon offering advanced hair coloring, bridal makeup and clinical skincare, plus modern women’s and men’s grooming. Vurve specializes in multiple personal care areas rather than focusing on just one salon service to address the diverse beauty and grooming requirements of its clients. Vurve’s 14th salon, the Ashok Nagar outlet, adds to the brand’s presence in Chennai and other cities, including Bengaluru, Kochi, and Hyderabad.

 

What Haircare Products and Brands Does Vurve Salon Use?

At Vurve, we don’t use standard retail products with a salon mark-up. We work exclusively with professional-grade formulations backed by clinical development, specifically Kérastase and Redken.

Premium products are only half the solution. Whether it is Kérastase’s diagnostic approach to scalp health or Redken’s advanced chemistry for color precision, these formulas deliver their best results when used by trained professionals. Our stylists assess your hair’s texture and current condition, then pair the right product with the technique your hair specifically needs. 

Real Experiences: Ashok Nagar Google Reviews

At Vurve, our ultimate goal is your absolute satisfaction, and nothing validates our efforts more than hearing from you. Take a look at some of the recent Google reviews from our amazing Vurve Salon Ashok Nagar clients who trusted us with their hair and beauty transformations:

How Does the Consultation at Vurve Salon Work?

At Vurve, a consultation is a conversation, not a checklist; it is where your premium service actually begins. The experience starts by simply listening to your vision to understand the exact change you are hoping to achieve.

From there, your stylist will carefully assess your hair's natural texture and current health to determine what is realistically possible. This guides the recommendation of specific techniques and professional products best suited for your hair type. A stunning look must also fit your daily life; your routine is factored in to ensure effortless maintenance outside the salon. Finally, before a single scissor snips, the entire plan is agreed upon, allowing you to completely relax with absolute clarity.

Does Vurve Salon in Ashok Nagar Offer Services for the Whole Family?

Yes, Vurve Salon in Ashok Nagar is a unisex salon designed for everyone. We believe a premium salon experience should be accessible to the whole family, which is why we welcome men, women, and children. Whether you are booking a haircut, grooming session, or hair service, or bringing your kids in for their regular haircuts, you can take care of the family’s salon needs in one place.

What Hair and Beauty Services Does Vurve Salon in Ashok Nagar Offer?

Vurve Salon in Ashok Nagar provides a wide range of professional hair, beauty, skincare, and grooming services. The full service menu caters to many needs, but some of the services are specific to customers looking for specialist hair care, professional colouring, treatments, and everyday beauty services.

Specialist Haircuts

After completing the Vurve curriculum, Vurve-trained professionals were trained to give specialist haircuts. It starts by finding out what the customer wants and the hair's condition, texture, and styling requirements. The consultation helps determine the best approach, and the stylist focuses on executing the chosen look with precision.

Professional Hair Color

Vurve offers professional hair coloring using Redken’s professional color range. Customers can choose from balayage, grey coverage, fashion color, and precision highlights to achieve the look they want. Bond repair is also available as a salon add-on for color-treated hair.

Professional Hair Treatment

Kérastase in-salon treatments are designed for different hair and scalp needs, including scalp health, moisture, repair, and density. Instead of treating all clients the same way, the treatment can be chosen based on the needs of each client’s hair and scalp.

Botoplexx Keratin Treatment

Beauty Garage’s Botoplexx is a professional bond-reconstruction treatment with collagen peptides, biotin, and amino acids. Perfect for henna-coated and dye-treated hair, it helps rebuild internal hair bonds, reduce frizz, and restore strength and texture.

Botoliss Smoothing Treatment

Botoliss by Beauty Garage is a smoothing system with biotin and a glyoxyloyl keratin complex. It is free of formaldehyde and formulated for chemically treated, curly, wavy, and frizz-prone hair.

Skin, Beauty, and Nail Care

Besides hair services, Vurve also has a more extensive menu of skin care, beauty care, and nail services, including manicures and pedicures. This makes the Vurve Ashok Nagar salon the most convenient place for clients who wish to schedule their hair and beauty appointments together.

Vurve Ashok Nagar: The Go-To Salon for Gen Z Trends

Yes, Vurve Salon in Ashok Nagar is a premium salon that has become the elite choice for Gen Z clients. Gen Z is all about creating new looks and paving a stylish path that values authentic self-expression. As today's trends move fast, they demand more than just a basic haircut; they expect a complete, luxurious vibe and camera-ready results.

As a luxurious space where the majority of our clientele is Gen Z, our stylists are fluent in the latest global aesthetics. Our services range from edgy wolf cuts and customized color transformations to effortless, lived-in styling. Vurve salon in Ashok Nagar offers a modern, vibrant atmosphere where you can relax, take a stunning selfie, and trust that our experts know how to make your Pinterest board a reality.

Where Is Vurve Salon Located in Ashok Nagar, Chennai?

Vurve Salon Address: Vurve Salon 25/51, 4th Ave, Sarvamangala Colony, Vivekanandapuram, Ashok Nagar, Chennai, Tamil Nadu 600083. The outlet at Ashok Nagar brings professional hair, beauty, skincare, and grooming services within easy reach of customers living and working in and around the neighborhood.

Conclusion

If you are still confused in choosing the best salon in Ashok Nagar, visit Vurve Salon and talk with the team regarding your requirements before deciding the right service for you.

Whether you are looking for a regular haircut, planning a new hair color, exploring a professional treatment, or getting ready for a special occasion, Vurve Salon in Ashok Nagar gives you the chance to talk to a professional about your needs before you decide which service is right for you. 

Key Highlights: 

• A Personal Arrival: More than a brand expansion, Vurve comes to Hyderabad to answer the long-standing call of its most loyal local guests.
• Intentional Design: The Jubilee Hills space blends Pantone’s Mocha Mousse with Terracotta tones to reflect Hyderabad’s rich, layered heritage.
• Sensory Excellence: From hand-textured walls to custom styling stations, every detail is crafted to provide a tactile, world-class luxury experience.

Hyderabad Called. We Picked Up.

There are cities that accept things. And there are cities that choose them.

Hyderabad has always been the second kind. It has never been in a hurry to be impressed. This is a place that built one of the most recognisable skylines in the world over nine centuries, that trades in pearls and biryani with the same unhurried confidence, that absorbed the entire weight of a technological revolution without once forgetting what it was. When something arrives in Hyderabad, the city takes a moment. It looks. It decides.

      

Which is exactly why arriving here means something to us.

There is a version of luxury that Hyderabad has always understood intuitively. Not the loud kind, not the kind that announces itself before it walks into a room. The quiet kind. Built on craft that has been practised long enough to become instinct, on materials chosen for how they age rather than how they photograph, on experiences that feel like they were made for you specifically and no one else. Hyderabad has been living this way for centuries. In its architecture, in its food, in the way it dresses for an occasion. The city has always known the difference between something that arrived and something that belongs.

We have always wanted to belong somewhere like this.

Hyderabad has never lacked options. But a specific kind of space has been missing. One where the craft is serious without being cold. Where you walk in and feel known, not processed. Where the hour you spend in a chair feels designed for you, not optimised for turnover. We knew this space was missing. It is, in many ways, exactly the space we have been building in Chennai for years, and the reason we felt the pull of this city before we ever drew a single plan.

Then a red telephone started ringing.

Not literally. But something shifted, the way it does just before the right thing arrives. A call is going out. A city waiting to see who would pick up.

We picked up.

Vurve Salon is coming to Hyderabad

Not as a franchise rolling out. Not as a brand ticking a city off a list. As an arrival, the kind that takes its time, gets it right, and opens its doors only when the space is ready to mean something. We are a luxury salon collective built over years in Chennai, shaped by stylists who treat hair as both a craft and a conversation. The kind of salon where you are a guest, not a client. Where the people behind the chair have spent years developing a point of view, not just a technique. Where the experience moves at your pace, not the schedule’s.

We are not for everyone. But for the people we are for, there is nothing else quite like us. If you ask us why Hyderabad, the honest answer is that it was never really a question.

And for years, some of our most loyal guests in Chennai and Bangalore were Hyderabadis, people who would make the trip, sit in our chairs, and before they left say the same thing: when are you coming to us? We heard it enough times that it stopped feeling like a compliment and started feeling like a calling.

After 13 stores across Chennai, Bangalore and Kochi, we had earned the right to be deliberate about where we went next. We visited Hyderabad many times before we made a decision. What we saw each time was a city growing fast but on its own terms, open to new things, genuinely warm to people who arrived with good intentions, with a culture that felt instinctively close to ours. At Vurve, we have always believed in treating every guest like family. Hyderabad, it turns out, already understood that language.

Where is Vurve Coming in Hyderabad? 

Right now, in Jubilee Hills, we are building that space.

The walls are up. The decisions have been made, argued over, revised, and refined. What you will walk into when the doors open is not an accident. Every surface, every corner, every detail is the result of a process that started long before the first tile was laid.

Rakhee and Shobhit Kumar of RSDA have been designing our spaces for over twelve stores, and in that time, they have learned how we think, how we move through a space, what we will never compromise on and where we like to be surprised. By the time we sat down to talk about Hyderabad, there was no brief to write. They already knew.

“When we began thinking about what Vurve Hyderabad should feel like, the city kept coming back to us. Not just the new Hyderabad, the older, denser, more layered one. The one built in terracotta and heat, and occasionally.”

The palette they arrived at reflects exactly that. Mocha Mousse, Pantone’s Colour of the Year for 2025, anchors the space in warmth. Terracotta runs through it as the dominant tone, a quiet echo of the Deccan stone that has coloured this city’s architecture for centuries. The materials are tactile and considered: a wooden partition in rough gangsaw-cut finish for the Wabi Sabi quality it brings, red perforated metal at the pedicure section, hand-textured plaster walls that shift in different light.

Look closely, and you will find the letter U hidden throughout the space, in the retail desk, the reception counter, the styling mirrors, and the wall panelling. It is a detail most people will never consciously notice. That is precisely the point. The best spaces work on you before you understand them.

At the entrance, a curved red aluminium jaali greets you, a deliberate nod to Hyderabad’s urban spirit and the city’s street-level energy. Inside, the branding builds gradually, from V to Vurve, as you move deeper in. A yellow sofa anchors the reception against warm terracotta walls. Not accidental, entirely deliberate.

“The yellow seating brings a playful contrast,” Shobhit notes, “to break the everyday monotony.”

The styling section runs long and open, with gold-footed chairs, arched brass shelving, and light that flatters. The hairspa sits apart, quieter, warmer, with herringbone floors, the kind of room you don’t want to leave. The makeup room has Hollywood mirrors and the kind of honest light that is somehow still kind. The pedicure room glows with a neon sign that reads ‘Be Your Own Kind of Beautiful.’ The beauty room is dark stone and considered calm. Each room is a different register of the same idea: that you deserve a space that thought about you before you walked through the door.

“Each and every detail,” as Rakhee puts it, “is a representation of the client’s aspirations.”

That is the only brief we gave them. We think they understood it.